How to Create Ethos
We’ve already discussed what ethos is, and why it’s important. Now, we’ll fully discuss the techniques used to evoke it. (As a side-note, don’t expect to be able to implement every one of these ideas at once. Utilizing these techniques is a process that takes time.) Remember that there are two types of ethos, Observed Ethos and Evoked Ethos. Observed ethos has to do with the way the audience perceives you, but it isn't something you deliberately create for the purpose of persuasion. Evoked ethos has to do specifically with what you say about your background and authority. Controlling your perceived ethos is fairly simple, because the rules have already been set for you by society. Follow the dress codes at events, dress yourself neatly, and make sure your clothes are clean and free of stains. We constantly judge people for their appearance, even if it’s subconscious, so control this for your advantage. Although it should go without saying, make s